Friday, April 2, 2010

Ripped off by the Titans (supplementary post 3)



So I saw Clash of the Titans the other day, and I can't say enough how disappointing the film was. The initial trailer looked great, but as more and more ads bombarded me, the movie looked like it was going to kind of a drag. I didn't think it would be completely dead on arrival, but the thing that was supposed to lift it up, ruined the movie going experience. This thing was the 3D.

In the adverts for the film, the 3D was highly touted, the actors pushed it when they made the rounds, and the studio was trying to make it into some kind of big event, like it was the next Avatar (and coincidentally the two films share the same lead). But, Clash fails to live up to its predecessor as its 3D feels cheap. the 3D isn't all that great, amateur at best. I've had better experiences of 3D with Michael Jackson's Disney classic Captain EO, and that film was made/released in the 80's. I soon found out that the film didn't even use real 3D. It was shot as a regular feature, but wanting to capitilize on the 3D craze, Warner Brothers decided to put this film through the conversion process and ultimately came up with a film that feels more 2.5D.

After Clash of the Titans took over another titan, American Idol, on Wednesday with crazy last minute promotion and product placement, one could just feel that the WB was getting desperate, and doing crazy last minute pushes to get as many butts in the seats as possible before bad word of mouth spread like toxic poison. After audiences pay three extra bucks for sub par 3D, they will definitely feel ripped off, and the film will go down as just another meaningless summer blockbuster.

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