Sunday, April 25, 2010

Social Media and Celebrities (Supplemental Post #5)

As technology keeps evolving and society keeps diving into new trends, celebrities have to keep up for publicity purposes. In terms of social media (Twitter, Facebook, Blogs), celebrities have begun to use these tools to stay connected with their fans. Contrastingly, fans use this medium to keep informed or inform other about their favorite celebrities as well. There is the famous blog by (in)famous Perez Hilton, where he brings out all the dirt on celebrities. Many celebrities really dislike Perez Hilton because he publishes personal stories about them. There was a recent article where Lindsay Lohan lashed out at Perez Hilton through Twitter because he made fun of her sister. I think that this shows how much fans and celebrities rely on social media and technology that they began a little face-off via Twitter, rather than an interview or written statements. Now issues are not even solved via email, but rather over Twitter, where millions can see what is going on.
Furthermore, there are thousands and thousands of public figures that have accounts for their fans to follow them. Twitter has become the faster and innovative way for celebrities to reach their fans. Using their mobile phone, they can reach millions instantaneously with any message they want. For example, during the Academy Awards red carpet show, Ryan Seacrest kept updating his Twitter account to keep the audience updated with what was going on off screen.
It is evident how much social media has come along in the past few years. Not long ago, people had no idea what Twitter was, and now everyone seems to have one, which is great for celebrities to stay connected with their fans.

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