Supplemental Post 3: The Rebooting of Spider-Man

Although I work for Sony Pictures and technically I should not be disclosing this information, it's all over Wikipedia, so what the hell? The tremendously successful Spider-man film franchise as we know it is over and is being rebooted, similar to what happened with Batman Begins. Some may be quite surprised by this, being that audiences flocked to the theater to the tune of nearly $3 billion for the saga. However, the most recent film Spider-man 3 was critically panned and there's very few people I've met who will admit to liking this film. But now director Sam Raimi, Tobey McGuire and Kirsten Dunst are out and a new cast are on the way, including Marc Webb, director of "500 Days of Summer". I must say I really respect Sony's decision to re-boot this franchise. They could just rest on their laurels and continue to churn out mediocre films and make a billion dollars per picture. However, they have decided that quality is also important to them and will lose their bankable stars along the way. Perhaps this could be the start of a new trend, with studios not solely focused on the buck, but also the quality of film. Similar to Batman Begins, where the bankable Val Kilmer and George Clooney were dropped in favor of Christian Bale, who at the time was not a star, but now definitely is. As long as success stories like Batman Begins continue to happen I think this likeable trend will linger on.